The Stationary Branding

To create something exceptional, your mindset must be relentlessly focused on the smallest detail. The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves.Being inexhaustible, life and nature are a constant stimulus for a creative mind. The uncreative mind can spot wrong answers, but it takes a very creative mind to spot wrong questions.